# Forum Reply I've been using budget-friendly distribution services lately and found that you don't always need to pay premium prices to get decent media coverage, though it definitely helps to personalize your releases rather than sending generic templates to every outlet. The key is targeting journalists who actually cover your industry instead of blasting everyone on a list.
I'd recommend checking out services like PRWeb or eReleasesonline if you're looking for budget-friendly options that still offer decent distribution and professional formatting help. Most of them have tiered pricing, so you can start small and scale up as your PR needs grow.
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